Not Getting Interviews? How To Improve Your CV Success Rate

Searching for a job can often feel like a full-time job in itself. You spend hours writing your CV, searching for potential jobs and filling out applications, and nine times out of 10 you don’t even hear back. So, what can you do to get the desired results?

If you’ve been applying for jobs for a while now and haven’t had any luck, it may be time to change your strategy. Read on for ways you can hit the refresh button on your CV and finally start landing the interviews you’re looking for.

It’s an unfortunate truth but a truth nonetheless: Employers do not read your CV word for word. They skim read. In most cases, it’s over and done in less than 10 seconds.
Therefore, the format of the first page of your CV is crucial, because this is the first (and sometimes only) part that employers are going to see.

Choose a simple layout that will complement your content and avoid inserting images, graphics and shapes. Begin by listing your contact information, followed by a short professional statement. Then insert a Skills & Qualifications section, followed by your work experience listed in reverse chronological order

Sell yourself
Are you focusing on the right things in your CV? Remember that the point of a CV is to sell yourself and your skills so that you can get an interview. If you’re not doing this, then you may need to revamp your CV.

To do this, focus on demonstrating your achievements on your CV, rather than simply listing your responsibilities. Show a recruiter or hiring manager what you have done, not what you might do, and shine the light on what you can offer them if they hire you.

Ensure your CV is ATS-friendly
Your CV means nothing if it doesn’t reach the hands of the recruiter. If you aren’t receiving any calls from your applications, then chances are your CV is getting lost in the applicant tracking systems (ATS). Combat this by making sure you feature keywords from the job description 2-3 times throughout your CV. Avoid inserting graphics as well.

Be job specific
The first rule of CV writing is to always tailor your CV to the job listing at hand. A smart way to do this is to adapt the job title at the top of your CV to specifically reflect the job you are applying for. Furthermore, review the job description and identify the desired skills and work those into your CV. Then demonstrate your experience with these skills in your work experience.

Relevance is key
If you’re applying for a finance role, chances are the hiring manager isn’t interested in your skills as a barista in college. Remove any irrelevant work experience and instead focus on shining the light on the experience that will actually land you the job.

Employ new strategies
Once your CV is employer ready, the next step is knowing where to apply and how to market yourself. If your CV isn’t receiving any call-backs, it may be time to try a new approach.

Applying directly to hiring companies is great, but that isn’t the only option. Make sure you are registered with online job boards such as Corporate Staffing and Career Point Kenya. This will allow employers to find you online. Similarly, there are several industry-specific job boards worth setting up a profile with as well.

Timing is everything
Consider the time of day you are applying for jobs. Did you know that job seekers are 5 times more likely to get an interview if they apply for a job between 6 a.m. and 10 a.m.? This increases if they apply for a position within three to four days of it being advertised.

Final thoughts
The job market is arguably more competitive than ever before, but that doesn’t mean it’s impossible. If you feel stuck and aren’t getting the interviews you want, it may be because you need to revisit your CV.

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