Airtel Money Brand & Communications Manager at Airtel Tanzania PLC 2023

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Airtel Money Brand & Communications Manager  at Airtel Tanzania PLC 2023

Airtel Money Brand & Communications Manager  at Airtel Tanzania PLC 2023

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Airtel Money Brand & Communications Manager

Airtel Tanzania PLC wishes to recruit for a Brand & Communication Manager in the Airtel MoneyDepartment. The role reports to the Airtel Money Director. The incumbent will be Responsibl for championing efficient execution of business plans in order to meet future brand expectationsand targets. Taking part in the development of short-term tactical distribution and Brand communications plans. Ensuring Airtel money brand distribution and communication guiding efforts across multiple channels and functions. Supporting the development and execution of offline/traditional, digital, and paid social advertising programs, trade marketing for the business.The role entails the management of Airtel Money media of distribution, trade, branding and communication from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.

The Role Holder duties will include but not limited to:

1.Develop brand positioning Strategy

  • Development of the brand marketing strategies in order to establish strategic direction and program positioning. Developing marketing partnerships between Airtel Money and other retailers and other external partners in an attempt to broaden the reach of the business’s brand messaging.
  • Development and execution go to market strategies of Airtel Money products and use cases in positing Airtel money brand in the market through its products.

2.Distribution Optimization

  • Monitor Network Quality parameters i.e. Key Performance Indicators (KPI’s
  • Ensure standardization of the network quality processes for consistent customer experience and plus one network over and above competition
  • Drive the collection of business inputs, technical utilization trends and forecast
  • Ensure teamwork and collaboration across all business units within the value chain
  • Formulate, implement and monitor the Network Annual and long term Operation Expenditure Plan to ensure an efficient NOE
  • Develop an optimum annual and long term operational expenditure plan to cover for all networks active elements and other network expenditures.
  • Increase efficiency and profitability of the network by monitoring and controlling OPEX.


  • Translation of key research reports into strategic recommendations to the direct reports for recommendations on the said products and use cases
  • Playing an analytical role in conducting research and analyses, translating campaign performance into communication documents and reports as marketing briefs,competitive analyses, campaign recap decks, and so forth.
  • Tracking of spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget, in actualizing cost reports per project at the completion of each brand marketing campaign.
  • Preparation of accounts, expenditure, progress, and other related reports. Also reviews targeted spend and makes real-time adjustments in order to optimize brand marketing campaign performance.

4. Knowledge and Opportunity

Conducts regular and consistent research and keeps the business and the brand marketing department informed on best practices and the latest trends in brand marketing that ensure that the business does not lag behind of its competition and also in order to provide growth opportunity for the brand by capitalizing on the acquisition potential that alternative branding strategies/approaches may hold.

Academic and Qualifications and Experience:

  • Bachelor’s Degree in Marketing Finance or any other related field
  • Master’s in business administration will be an added advantage.
  • At least 7 years working experience in Marketing within Telecom, Banking or FMCG
  • Industries and at least 3 years in Telecoms/Mobile money
  • Budgeting and costs management
  • Analytical, statistical and Presentation skills
  • Planning Skills
  • People Management Skills

Competencies and Behavior:

  • Able to operate in a performance driven organization
  • Good organizational and teamwork skills
  • Self-motivated, enthusiastic, energetic
  • Attention to detail
  • Confident, assertive with good negotiation skills
  • Excellent time Management Skills
  • Customer-centric

Only shortlisted candidates will be contacted.

The deadline for the Application is 5:00 PM on 27th January 2023.

Only shortlisted candidates will be contacted.

We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need


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