Call for Applications: Consultancy to Develop Communication and Branding Strategy for MKUTA

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Call for Applications: Consultancy to Develop Communication and Branding Strategy for MKUTA

Call for Applications: Consultancy to Develop Communication and Branding Strategy for MKUTA

MKUTA is looking for Business Communications Strategy & Consulting, marketing consulting firms, Brand Communication Consulting Services, Marketing & Communications Consulting

Advert Reference #: MKT/CB/RFP/22/583

Consultancy Type: Individual OR Company/Firm

Location: Open Sourcing

Application Deadline: 31st January 2023 (2359Hours EAT)

Engagement Type: Vendor / Consultant

Language Required: English and Swahili are prime

Issue date: 26th January 2023


Mwitikio wa Kudhibiti Kifua Kikuu na UKIMWI Tanzania (MKUTA), is a national umbrella organization for partner Community-Based Organizations (CBOs) formed by former tuberculosis (TB) patients in Tanzania providing community-based TB and TB/HIV services, and promoting access to essential treatment among the general population with priority to key and vulnerable populations.

The goal of MKUTA’s work is to strengthen community awareness on TB and HIV and decrease stigmatization of those living with TB and HIV, improve early case detection and assist patients in their treatment to ensure treatment completion and cure. MKUTA supports its members to reduce the burden of TB and HIV in Tanzania. The Organization was founded and registered in 2009 with registration number ooNGO/R/0137. Since its inception, the organization has had 125 District TB Clubs. MKUTA Headquarters are located at Plot 455 Kiko Avenue, Off Mwai Kibaki Road, Mikocheni B, Kinondoni, Dar es Salaam. MKUTA Postal Address: 14461 Dar es Salaam.

Purpose and deliverables

  • The purpose of the consultancy is to provide a communication and branding strategy MKUTA acknowledges that communication is an important management tool that builds employee morale, client satisfaction, and engagement.
  • The existence of systematic protocols guiding internal and external communications and branding assures standards and clarity in communication channels.
  • For this purpose, MKUTA is seeking for a competent consultant/firm to undertake the development of a communication strategy to guide internal and external communications and cooperate branding for its head office operations and local branches.


  • The Consultancy should be conducted in line with the principles outlined in the approved Terms of Reference (ToR) that will be issued to only successful applicant/consultant.

Evaluation ethics.

  • The consultant should have both personal and professional integrity and abide by the Tanzanian Ethical Guidelines to ensure that the rights of individuals involved in the assignment are respected.
  • The evaluator must act with cultural sensitivity and pay attention to protocols, codes and recommendations that may be relevant to their interactions with beneficiaries.
  • As part of the Inception Report, the Consultant will develop a specific protocol to be used and data collection in line with respecting do not harm, diversity and gender equality. All data collected through this assignment is property of MKUTA and must be provided to the organization, if requested, in a word format.

Management and Implementation Arrangements.

  • This assignment will be facilitated by MKUTA Executive Director. The focal point for leading this assignment from MKUTA will be appointed by the Executive Director.
  • The individual consultant or firm will be invited for an interview where s/he will present her/his approach to undertake the assignment.
  • Key experts and partners shall be invited to the presentation of preliminary findings, and their feedback shall be incorporated into the final inception report.
  • The inception and finals report will be finally approved by the Executive Director of MKUTA.
  • Evaluation of the Communication and Branding Strategy provided by the Consultant and required competencies.
  • The communication and branding strategy will be assessed whether it meets all required components, modules and/or chapters as advertised.
  • The independent Individual Consultant is, therefore, required to do the assignment using the stipulated plan/criteria.
  • Given that subject-specific knowledge is required, the consultant would need to demonstrate strong technical knowledge and expertise in communication and branding.
  • Additionally, the consultant should demonstrate expertise in health communication with proven experience in conducting such consultancies in health NGOs.
  • The consultant should have a strong understanding on gender equality and sensitivity as well as language capability to produce high quality reports in English and interact comfortably with local audiences in Swahili
  • Other factors considered during the evaluation include; cover letter, the credentials on offer and brief interview (optional) and the offer which gives the best value for money for MKUTA.

Qualification and experience

MKUTA is looking for a consultant/firm having the following set of skills, knowledge and experience.

  • A degree in Mass Communication or Journalism, or other related fields b. Experience in developing corporate communication and branding strategies (Sample strategies developed from similar past assignments will be required as proof of experience.
  • Has experience in developing corporate communication strategies and tools for health for NGOs is desired.

In addition, the following requirements are desirable:

  • Ability to conduct an audience Vs communication tool analysis
  • Ability to develop communication and branding protocols
  • Ability to develop key messages for MKUTA
  • Ability to review, synthesize and analyze critically communication and branding channels for MKUTA;

Duration of Assignment

The contract will be supervised by the Executive Director – MKUTA. The strategy shall be delivered within 14 days from the contract date.


  • To apply please send application to [email protected] not later than 31st January 2023. The application should contain:
  • Cover letter outlining relevant individual/firm experiences & explaining why you are the most suitable candidate for the advertised assignment
  • For individual applicants: Updated CV to include qualifications/competencies and relevant past experience in similar projects and contact details of 3 professional referees who can certify your competencies, professionalism, quality of writing, presentation and overall suitability to this ToR
  • For firms: Submit capacity statement focusing on similar projects and CVs of three (3) firm staff expected to lead the project, copies of legal and tax clearance documents.

Please note that ONLY selected consultant will receive full Terms of Reference and will be required to develop inception report and the financial proposal

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